What is life about? We can really wax philosophical about it, or just simply say it’s all about taking risk.
Our first tenuous steps – risk.
Our first bicycle ride – danger.
Our first time on ice skates – peril.
Our first time asking someone for a date – big risk!
So I think I’ve made my point. We are all about risk taking. But why do so many business owners feel that if they don’t make a decision, there is no risk?
Let me say that another way. There is risk in every decision we make, including not making a decision. In fact, it may be riskier not to make a decision than making one.
Let’s take this example. Your business is stagnant; which means you are losing ground; which means you are ultimately going to go out of business. Decision matrix time; make a change which is out of your comfort zone (which isn’t working) or try something new.
Negative Risk factors: Do nothing; go out of business. Do something; go out of business.
Positive Risk factors: Do nothing; none. Do something; stay in business and grow.
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