I was approached years ago by several companies that wanted me to appear on their TV show.
Boy they painted a great picture of the demographics of the audience, and the benefits of appearing. It was really interesting until the gotcha, it will only cost me $5,000, $10,000 or some other amount.
Excuse me? Guests on TV programs either receive an honorarium or not, but in any event get their expenses covered. Why would I pay?
Fast forward to these days. I just got an invitation to apply for a “coveted” award to be given either in Las Vegas or Dubai. As it was explained, before I pulled the plug, a three-part application process.
The first part had no financial consideration tied to it, but I’m sure I’d pass that hurdle. Did I forget it was an Internet conference. I don’t do much in the arena any more, but I know I’d advance to the second round. They have three awards I’d be eligible for, Outstanding Leader, Visionary and Outstanding Organization.
Then the 2nd round shoe dropped. There would be a financial obligation. They lost me right there and I ended the conversation.
Did I mention that their office was a virtual office address?
I’ve used this as the title for another blog entry, but it is also germane here. caveat emptor!