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Social Media Mistakes can be Costly

Social Media LiesPeople just don’t get it.

This is a story of a Social Media Lie.  And if you are reading this blog entry, there mistake has cost them.  I’m sure you will have a negative impression of those companies involved in this blunder.

I received an email on Thursday, 7/6 from a guy named Ryan at Heliumsocial.com.

The first four words of the email was a lie: “I tried calling you”. I mean really, you didn’t think I’d check my voice mails? And if you called and didn’t leave a message, you didn’t call.

The company that was being pitched was Boxxeo. Hmmm, two different companies. So who actually sent the email, HelimumSocial or the CEO of Boxxeo who signed the email?

I tried calling the number listed for the CEO and got some guy who wasn’t the CEO of Boxxeo. This gentleman didn’t quite get the point that you can’t get business or start a new relationship with a lie.

Social Media Consequence

Moral – don’t do business with Heliumsocial.com or Boxxeo.com.

You’re in the C-Suite; what would you do now that the event has happened? What advice would you give both companies and how do you save your reputation?

Maybe they should have used SBA * Consulting, as we can provide outsourced Marketing advice…

Protecting Your Data and Networks From Ransomware

Symantec-ransomware-image

There is a major RANSOMWARE attack on-going in more than 70 countries

This was first reported May 13th 2017 and over 100 countries have been affected.  

The attack favors Microsoft Window machines.  According to Microsoft if you use their auto-updating feature then you recieved the security update that protects you against this particular attack.  If you don’t, UPDATE IMMEDIATELY!!

Ransomware

An article appeared with this very title about Ransomware on the Financial Executives International website by Dave Pelland on April 25th, 2017.   I then brought up the subject (again) about cyber security, ransomware, data backups on the CFO website Proformative.com.  And yet, the response from the CFO community has been tepid.

There are so many scams. The fake IT department calling and requesting your IP address.  Why? To malware embedded in websites and email.  The unwary, non-proficient or the just a disgruntled person can fall victim to many different scams.  Once you fall victim, the consequences can become devastating. Continue reading »

Investor shopping; you need a compelling pitch deck

The Business Lifecycle

Businesses are at one point in their life or another looking for new investors.  One can say Investors are always looking for good investments.  Start-up’s usually need capital and are looking for either seed capital or an “A” round financing.

More mature entrepreneurial companies are looking for further financing.  Some are leaning to the IPO process for funding; others may opt for an merger or to be acquired.  Owners of mature companies (or for that matter all firms) are ultimately looking for an exit.

What is the difference in each of their life cycles?  Not much.  Investors, whether they are buying a percentage or the entire company want to know about your company; and they start with the pitch deck.

Investor pitch deck

The pitch deck is usually the only chance you will get to entice the prospective Investor.  We at SBA * Consulting and our strategic partner Management Interactive LLC have seen quite a few pitch decks.  Some extremely well made, informational and having an aesthetic appeal.  Some, not well made giving the reader very limited information.

Your pitch deck needs to provide the reader with enough information to prove your value proposition and request (for funding, or sale).  If you do entice a potential Investor, you’ve made it to round two.

Investor Information Continue reading »

Bookkeeping – why not use the professionals?

Did you know that Bookkeeping in a small business…accountant-bookkeeping

Prepares and records

• Bill payment
• Bank reconciliation
• Payroll services
• Ledger keeping
• Accounts payable and receivable

Your Bookkeeper is one of the most important members of your team.  Without their assistance, you wouldn’t be able to run your business. Continue reading »

Google Plans Ad-Blocking Feature in Popular Chrome Browser

GoogleGoogle, a company that never stands still is about to put a major kink in e-commerce.

The Wall Street Journal reports that Chrome will be able to block ads.  This change is on the heels of  a list of unacceptable ad types by the Coalition for Better Ads.  These ad types include pop-up ads, ads with countdowns, sticky adas, auto-playing video ads with sound among those the Coalition finds objectionable.

Websites that depend on advertisers may find revenue’s decreasing. Continue reading »