Press Release

New York  – Anthony Buscemi has joined SBA * Consulting LTD as our Marketing Consultant.

Marketing Consultant

Tony is a senior marketing and sales strategy executive with a proven track record of achieving profitable business objectives.  He will add another dimension to the C-Suite services as an outsourced Chief Marketing Officer.

His strengths are in strategic planning, branding, marketing communications and sales initiatives, training and support.

In the article The REAL Difference Between Marketing & Advertising  by Kimberly McCall she writes:

Marketing and advertising are fuzzy disciplines to begin with – ask 20 experts what the difference between the two is, and you’ll get 20 diverse responses. Much of the business world stirs marketing and advertising together in one big bouillabaisse of methods to get products to prospects and clients. For professionals implementing marketing and advertising initiatives, however, it is important to understand that the terms are not synonymous.<

Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing:

Tony has worked with companies from seed to mid-cap, where most either don’t understand the conceptual and actual differences between marketing strategy, marketing and sales.

He can be contacted at Anthony.Buscemi@SBAConsulting.com,  His LinkedIn profile.

[L-R] Wayne Spivak, VP Association for Rescue at Sea (AFRAS), MCPOCG Charles “Skip” Bowen, USCG (ret.), President of AFRAS, Dana Goward, SES (ret.) USCG, Chairman of AFRAS, Mr. Patrick Porter, USCG Auxiliary, Silver Award Winner, his spouse Mr. Virgil Campbell, USCG Auxiliary, ADM Chuck Michel, USCG Vice Commandant of the USCG, second row obscured: Congressman Ralph Abraham, MD (R-LA), Congressman Duncan Hunter (R-CA) Chair of the Coast Guard and Marine Transportation Subcommittee partially blocked volunteer

Heroism and the Volunteer

On Wednesday Sept 21st, I had the privilege of being the Master of Ceremonies at an event on Capitol Hill.  This is the annual event held by the Association for Rescue at Sea.  In attendance were industry representatives, and members of Congress.  Also in attending was a broad section of the USCG Flags and other Coast Guard leadership, along with staff members. volunteer

The organization, Association for Rescue at Sea (www.afras.org), recognizes heroism in the maritime community.  They also raise money for voluntary coast guards worldwide.

The Silver Award (one of several different awards presented that evening) is given to a US Coast Guard Auxiliarist.  The volunteer Coast Guard Auxiliarist must have saved a life at sea (or in this case a river). Mr. Porter actually saved two lives at different times during the day.  This feat was accomplished at the Bullhead Regatta, held on the Colorado River in August 2015 near Bullhead, AZ.

This year we donated in excess of $50,000 to organizations in the Caribbean Basin, Tanzania and to the volunteer Coast Guard organizations involved in the Mediterranean/Aegean crisis.

The members of AFRAS work for a wide variety of businesses or are retired (mostly from the Coast Guard). They are able to arrange their business duties around their volunteerism and yield what we feel are positive results for our community, nation and the world.

Does your organization foster the spirit of giving back the the community/country? And if it does, what do you do for your employees and/or those organizations?