Press Release

Marketing Consultant Buscemi joins

Press Release

New York  – Anthony Buscemi has joined SBA * Consulting LTD as our Marketing Consultant.

Anthony Buscemi Marketing ConsultantMarketing Consultant

Tony is a senior marketing and sales strategy executive with a proven track record of achieving profitable business objectives.  He will add another dimension to the C-Suite services as an outsourced Chief Marketing Officer.

His strengths are in strategic planning, branding, marketing communications and sales initiatives, training and support.

In the article The REAL Difference Between Marketing & Advertising  by Kimberly McCall she writes:

Marketing and advertising are fuzzy disciplines to begin with – ask 20 experts what the difference between the two is, and you’ll get 20 diverse responses. Much of the business world stirs marketing and advertising together in one big bouillabaisse of methods to get products to prospects and clients. For professionals implementing marketing and advertising initiatives, however, it is important to understand that the terms are not synonymous.<

Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing:

Tony has worked with companies from seed to mid-cap, where most either don’t understand the conceptual and actual differences between marketing strategy, marketing and sales.

He can be contacted at,  His LinkedIn profile.


A New Look, a new logo: Growth is Good

After adopting a QR-tag as a logo in 2011, SBA * Consulting has decided a new look, a new venue for the dissemination of information was required.

QR-tags impact has waned, but SBA * Consulting and both its tag line Growth is Good” and its mission hasn’t.

Our newly designed logo

Our old symbol

SBA * Consulting LTD logoSBA * Consulting Logo


New services

We’ve added new services to our small and start-up clients.  Virtual bookkeeping Services utilizing the Xero SaaS based accounting system, with suggested add-ons for all customers: Hubdoc, Expensify, Float or Spotlight Reporting.  Xero has hundreds of vertical and horizontal 3rd party add-ons so almost any small business can operate.

Volunteer community support; how much do you or does your organization support it?

AFRAS Silver Award Ceremony 9-16 Volunteer

[L-R] Wayne Spivak, VP Association for Rescue at Sea (AFRAS), MCPOCG Charles “Skip” Bowen, USCG (ret.), President of AFRAS, Dana Goward, SES (ret.) USCG, Chairman of AFRAS, Mr. Patrick Porter, USCG Auxiliary, Silver Award Winner, his spouse Mr. Virgil Campbell, USCG Auxiliary, ADM Chuck Michel, USCG Vice Commandant of the USCG, second row obscured: Congressman Ralph Abraham, MD (R-LA), Congressman Duncan Hunter (R-CA) Chair of the Coast Guard and Marine Transportation Subcommittee partially blocked volunteer

Heroism and the Volunteer

On Wednesday Sept 21st, I had the privilege of being the Master of Ceremonies at an event on Capitol Hill.  This is the annual event held by the Association for Rescue at Sea.  In attendance were industry representatives, and members of Congress.  Also in attending was a broad section of the USCG Flags and other Coast Guard leadership, along with staff members. volunteer

The organization, Association for Rescue at Sea (, recognizes heroism in the maritime community.  They also raise money for voluntary coast guards worldwide.

The Silver Award (one of several different awards presented that evening) is given to a US Coast Guard Auxiliarist.  The volunteer Coast Guard Auxiliarist must have saved a life at sea (or in this case a river). Mr. Porter actually saved two lives at different times during the day.  This feat was accomplished at the Bullhead Regatta, held on the Colorado River in August 2015 near Bullhead, AZ.

This year we donated in excess of $50,000 to organizations in the Caribbean Basin, Tanzania and to the volunteer Coast Guard organizations involved in the Mediterranean/Aegean crisis.

The members of AFRAS work for a wide variety of businesses or are retired (mostly from the Coast Guard). They are able to arrange their business duties around their volunteerism and yield what we feel are positive results for our community, nation and the world.

Does your organization foster the spirit of giving back the the community/country? And if it does, what do you do for your employees and/or those organizations?

Mitigation and Recovery; Sandy was a wake-up call

SBA * Consulting LTD logo mitigationFormer title: SBA * Consulting LTD Survives Sandy (barely); Seeking to assist businesses with mitigation and recovery

Mitigation and Recovery

Bellmore, NY – SBA * Consulting, a provider of C-Level consultants to the mid-market is expanding its service offering.  They are now assiting with emergency planning and business continuity services including mitigation and recovery.

Sandy brought over 5+ feet of seawater into our offices. The surge that hit our seaside community was the highest recorded in over 50 years.  This according to the locals residents who have lived since the community was built.

In prior storms, our Corporate Office was either dry or sustained 6-8” of water. Our precautions for Sandy included raising all assets 4 1/2 – 5 feet above the floor. Unfortunately, this time, it wasn’t enough.

We can apply lessons-learned and assist other businesses in the mitigation, business continuity and recovery phases of any business disaster. Now is the best time, to ascertain where deficiencies lie, and correct them.

Why is this the best time to look at business continuity and disaster planning? Two reasons; look at the effects of Sandy on the businesses that took the brunt of the storm. More importantly is that the best time to plan is when you have the time to incorporate mitigation policies prior to a disaster!

It makes little business sense to re-establish bad or inefficient systems, policies, programs and plans. SBA * Consulting CxO’s can bring C-Level, Senior Managerial and Emergency Planning experts to the table; enabling companies the ability to create, manage, facilitate and train their staffs in best-practice approaches.

Other Services

Utilizing our unique 360 degree GAP Analysis program, we can find those deficiencies, address them and improve all aspects of your company. By instituting proper emergency and business continuity plans there are multiple benefits.  New approaches can improve efficiency, productivity, and lower costs.  They can  raise sales and revenues, prevent catastrophic losses and generally increase overall profitability of the company.

We have the breadth in our Consulting Cadre to address your vertical market with Consultants that average over 25 years of experience each.

Since no single problem is the purview of one single department (called silo thinking), we have experts in various fields that can help. We can provide CFO services, militarily trained Supply Chain Management consultants, COOs, CIOs, Chief Marketing Officers and Human Resource professionals plus other professionals; all able assist your company in growing.


Interim CFO, COO, CIO, CMO & HR services, Internal Audit, Supply Chain Mgmt, Merger & Acquisition Due Diligence, Mid-Market Management Consulting, GAP Analysis, Business Plans, Customer Relations Management (CRM), Business Continuity Plans, Participation on Boards of Directors/Advisors